In the Netherlands an Agreement has been established on Improving Product Composition that aims to make the healthy choice the easy choice by improving food composition.

The ambitions of the Agreement for 2020 involve a maximum of 6 g salt intake per day for consumers according to dietary guidelines, a maximum of 10% of energy from saturated fat, and reductions in energy, sugar, fat, and portion sizes, along with increased fruit and vegetable consumption. The partners in the Agreement are industry sector associations, supermarkets, caterers, restaurants and the Ministry of Health.