The colour, shape and functionality of an electronic cigarette are important characteristics that influence the attractiveness of the e-cigarette. By regulating these characteristics, policymakers can reduce the attractiveness of e-cigarettes, including for specific target groups such as young people.

Related subjects

  • Tobacco

    RIVM conducts research on the harmful effects of the use of tobacco and nicotine products. What impact has smoking on health, what makes tobacco and nicotine products attractive and addictive? RIVM aims to support global tobacco policymaking and enforcement of tobacco regulation.